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Branding Marketing 101
  • BMG's CEO exclusive interview in HHW mag.

Challenge

Over the years, Virgin Indian and Brazilians hair have become increasingly popular because women hair is regarded as an important part of their everyday lives. Virgin Hair Imports is a distributor of wholesale Virgin Indian hair and hair care products. VHI offers several hair types and a wide range of solutions.

Due to the over saturation of this industry and over all low quality hair, negative press has impacted consumer buying decisions.  Virgin Hair Imports was faced with various challenges and sought assistance from Brothers Media Group to help define and identify its brand positioning to the market.

Results

To separate Virgin Hair Imports from its competitors, Brothers Media Group identified this superior product to be ideal for the quality conscious market and its discerning customers. By identifying this niche market, Virgin Hair Imports was repositioned as a premium virgin hair wholesaler which called out the benefits of an easy to install, low maintenance virgin hair, giving customers control. The rebrand was supported by the tagline "People Choose Virgin Hair."

Following research which uncovered those Virgin Hair Imports customers largely scoured the internet for information on Indian hair prior to making purchase decisions, BMG launched a new Virgin Hair Imports showcase, ecommerce, CMS website accompanied by a digital advertising campaign. The online efforts were supported by a series of offline outdoor billboard and print advertisements.

Services for Virgin Hair Import

Brand Positioning and Strategy, Logo, Tagline, Print and Digital Advertising Campaign, Marketing Collateral, Web design, Mobile Web deisgn

For further information contact:

Solomon Jennings
904-422-7785 Ext. 623

solomon@accessbmg.com

 

 

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