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Branding Agency / Branding Marketing 101 Workshops / Video Podcast

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Learn Brand Marketing Secrets & Decode the Majors in less than an hour. 

Learning these best practices techniques makes marketing an easy process that produces predictable results.
 

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Branding Marketing 101
  • BMG's CEO exclusive interview in HHW mag.
 

Challenge

North Florida Public Auto Auction is a family owned business with over 50 years of collective automotive sales, parts and service. The venture into the auto auction industry seemed like a natural occurrence.

After experiencing mediocre sales as a result of the declining market, NFPAA realized it needed to change in order to accommodate evolving market demands and customers’ needs for more flexibility.

Results
Following extensive research and discussions with customers, BMG uncovered a need for a reliable and flexible auctioneer, in particular online auctions. NFPAA was repositioned as accessible reliable option for the public, the auctioneer that is willing to get clients the cars they need at fair prices.

The new brand positioning was supported by an extensive advertising campaign in print, online, direct mail and at trade shows.

Since the campaign began in the fall of 2013, NFPAA saw a 20% increase in business, both buying and selling, and has helped position NFPAA as the leading Public Auto Auction.

Services for North Florida Public Auto Auction
Brand Strategy, Advertising Campaign, Website, Media Planning, Marketing Collateral, Web Banner Ads, PR

NFPAA.com
http://nfpaa.com

BestRVBoatStroage.net
http://bestrvboatstorage.net

For further information contact:

Solomon Jennings
904-422-7785 Ext. 623

solomon@accessbmg.com

 

 

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