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Learn Brand Marketing Secrets & Decode the Majors in less than an hour. 

Learning these best practices techniques makes marketing an easy process that produces predictable results.
 

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Branding Marketing 101
  • BMG's CEO exclusive interview in HHW mag.
 

Challenge

Starting out as a trusted community provider of jewelry, Curly’s hadn't expanded its services over the past two decades and sales started to plateau.

Curly's has a unique blend of men, women, hip hop jewelry and expert jewelry repair from high-ranking jewelers. Despite the growing industry and demand for gold, Curly’s had difficulty breaking away from its perception as a neighborhood jewelry store by the wider jewelry community, which limited sales and in-turn hampered the growth of the company.

Results

In-depth research and interviews by BMG revealed that the motivations behind client's purchase decisions were changing in this market. No longer interested physically shopping, their focus has changed to cost and convenience.

BMG rebranded Curly’s Gold Connection by first designing a logo, changing its focus to their website and reinforcing the brand. We repositioned the company as the provider of everything jewelry and this was further supported by their new tagline.

Since the rebranding of Curly’s Gold Connection, the company has experienced substantial growth and established a strong online presence.

Services for Curlys Gold Connection

Web Design, Logo, Tagline, Print and Digital Advertising Campaign, TV Commercial

For further information contact:
Solomon Jennings
904-422-7785 Ext. 623

solomon@accessbmg.com

Client Testimony
Owner of the Curlys Gold Connection - Culry
CurlysGold904.com
Culry@CurlysGold904.com

 

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