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Learn Brand Marketing Secrets & Decode the Majors in less than an hour. 

Learning these best practices techniques makes marketing an easy process that produces predictable results.
 

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Branding Marketing 101
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Challenge

Backyard Theater Jax was founded by gaming system designers who wanted to provide a jumbo- tron experience for men sporting events.

The company's original product and marketing were designed to appeal to men, using black and silver as their colors and appealing to men to make their sporting events modern, sleek, cool oasis for their enjoyment.

It quickly became apparent that the strategy was not working and the Backyard Theater systems just were not selling very well. They were getting restless, and Backyard Theater Jax turned to Brothers Media Group to help them understand what their issues were and how to resolve them.

The challenge we faced was to understand why the product was not selling very well; it was clearly a superior product in the theater marketplace, and the product, sales and marketing resources supporting it were solid.


Results
BMG’s work quickly revealed that it was women, and not men, who were the primary decision makers when it came to home decisions. And the most important attribute for a theater system for women is that it’s for the family.

BMG created a new Backyard Theater Jax brand, gave it a clean, fresh and more family look and feel, and redirected marketing support and sales efforts to the woman of the household.

Sales took off, and in less than two years, Backyard Theater Jax had become largest seller of backyard theater systems in the Jacksonville, Fl.

Services for Backyard Theater Jax

Website, Logo, Print and Digital Advertising Campaign, Marketing Collateral

For further information contact:

Solomon Jennings
904-422-7785 Ext. 623
solomon@accessbmg.com

 

 

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